Choosing a carbon accounting partner doesn’t need to be complicated.

As climate regulations tighten and sustainability becomes a business imperative, many companies are taking their first steps toward understanding and reducing their carbon emissions. If you’re starting the journey to measure your organisation’s carbon footprint, choosing the right platform is an important decision.

Not all carbon accounting tools are created equal. The right platform will make the process faster, easier, and more valuable—while setting you up for long-term success.

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‍1. Data Collection That Doesn’t Drain Your Team’s Time

The first step in carbon accounting is gathering data, which can often feel overwhelming. A good platform should automate and simplify this process—reducing manual effort for your team.

Trace uses supplier data and AI to automatically categorise more than 60% of your emissions in your first year, with even more auto-mapping in future years. It also integrates with accounting software like Xero, MYOB and QuickBooks, with NetSuite and Sage coming soon—so you can work with your existing systems and workflows.

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2. More Than Just a Carbon Footprint

Measuring your emissions is only the beginning. The real value comes from knowing what to do next.

Trace provides personalised emissions reduction recommendations and a decarbonisation toolkit tailored to your footprint. Whether you’re aiming to cut costs, reduce risk, or prepare for future regulations, Trace helps you turn insight into action.

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3. Regulation-Ready Reporting (Including ASRS)

Mandatory climate-related disclosures are becoming a reality in Australia (through ASRS) and around the world. Even if you’re not yet required to report, your investors, customers, or supply chain might soon ask for carbon data.

Trace is built with evolving standards in mind and can help you prepare for what’s coming. Our team stays up to date with regulatory requirements so you don’t have to.

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4. Pricing That Grows with You

Whether you're just starting out or have an internal sustainability team, flexibility matters. Look for a platform that offers transparent pricing and optional add-ons—so you only pay for what you need.

Trace offers plans tailored to your business size and stage, plus add-ons like carbon reduction planning, employee engagement tools and annual progress reporting.

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5. A Brand You Can Trust

You want to work with a platform that’s credible, proven, and recognised in your industry.

Trace has helped thousands of organisations measure and reduce their emissions—including well-known brands like Linktree, Paddy Pallin, Envato and Schultz Medical. Whether you’re a startup or a mature enterprise, we’ll meet you where you are.

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6. Support from Real Humans Who Get It

Carbon accounting can be complex, especially if you’re doing it for the first time. Choose a platform that offers more than just software—look for a partner.

Trace offers real-time support from carbon specialists, training to build your internal knowledge, and resources to help you build momentum across your team. We’re not just a tech tool—we’re a sustainability partner.

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Final Thoughts
Choosing a carbon accounting platform is a big step—but the right one will save you time, reduce stress, and help you make real climate progress. If you're looking for a platform that combines intuitive tech, expert support, and credible results, Trace is here to help.

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