We are on a mission

trace exists to remove the barriers to climate action, by giving individuals and businesses the power to take immediate steps forward.

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A note from the founders
Founder story
How it works

Meet the trace-ys

The founders

Cat Long

Co founder & CEO

Cat is our partnerships and commercial queen. She spent the last eight years working at Macquarie Bank, driving a range of projects in the renewable energy space and using human centred design to solve problems. 

Joanna Auburn

Co founder & CPO

Joanna knows all things customer experience, CRO & growth. Joanna has a Masters in Sustainable Civil Engineering where she focused on the capabilities of EVs to meet the Paris agreement. She started her career in the UKs first retail renewable energy supplier.

Our company values

💪

BE RESOURCEFUL

Keep it lean, test and learn. Use (or find) data to monitor the impact of your actions. If we believe in it, we find a way to get it done. If not, it’s OK to park it.

🕊️

FREEDOM TO FLY

We respect each other's differences and preferences and we care about outcomes over output. You are trusted to get your sh*t done, where you want, when you want.

🍃

BREATH OF FRESH AIR

We are easy to choose, easy to use, easy to work with. Customers love working with us and we love working with each other.

🏔️

EMBRACE THE CLIMB

Climate change is hard problem to solve, this journey will require hard work and resilience! We never give up and are determined to achieve our goals. We face challenges with positivity and passion and see every challenge as an opportunity for growth.

🌏

DOWN TO EARTH

We’re great at what we do…but we’re never too big to do the small things that need to be done and comfortable to admit when we don't know something. We are open to new ideas and recognise that opportunity lies in asking questions.

Cat Long

Co founder & CEO

Recovering management consultant & wannabe surfer
Cat is our partnerships and commercial queen. She spent the last eight years working at Macquarie, driving a range of projects in the renewable energy space and using human centred design to solve problems. 

Joanna Auburn

Co founder & CPO

Secret painter & absolutely terrified of cats
Joanna knows all things customer experience, CRO & growth. Joanna has a Masters in Sustainable Civil Engineering where she focused on the capabilities of EVs to meet the Paris agreement.

Brett Giddings

Sustainability & Impact Director

Brett has spent the last 10 years helping companies implement sustainability strategies, most recently at non profit SeaTrees. Brett is a lecturer at UNSW on Sustainable Design Thinking

Carlos Martinez

Engineering Lead

Carlos has spent 18 years in the IT industry. He was the CTO of the largest real estate website in Chile and in Australia he has led engineering teams at Ansarada, ROKT, Avant and WooliesX.

Gemma Clancy

Marketing & Partnerships Manager

Gemma is a sustainability-nerd that decided to turn her passion into her career. Now she’s determined to use her background in behaviour change communications and community-building to make climate action, and the way we talk about it, accessible to everyone.

trace non-negotiables

At trace, we know that going carbon neutral can be complicated, time consuming & expensive. That’s why we created the trace non-negotiables; our commitments to you and every other customer that uses our services

1
IMMEDIATE IMPACT

We don’t dilly dally when it comes to protecting our beautiful planet. No lengthy waits for call backs, we can have you making progress on your sustainability journey in a matter of days!

2
STORYTELLING

Our work becomes so much more effective when we inspire those around us, and it’s the same for you, your employees and customers, even your competitors! That’s why we help bring your impact to life via powerful storytelling in our myriad of communication channels

3
TRANSPARENCY

Saving the planet requires us to move fast. trace recognises that hidden costs and niggly clauses do nothing but slow down progress. That’s why we commit to zero hidden fees and total transparency around any costs.

Why Trace

Trace’s simple platform and supportive team empowers businesses to start their journey to net zero today and engage their staff.

Simple

Our platform is designed for SMEs with lots on their plates - we're easy to use and easy to work with

Transparent

We help you trace and share your impact internally and externally across multiple channels.

Educational

We cut through the noise and help you and your employees become sustainability gurus

Reliable

We measure your emissions using global standards and source high integrity projects to offset
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We'll keep you up-to-date on our progress and the latest tips and tricks to reduce your carbon footprint.
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Our trusted partners

We work with trusted partners to ensure that your money is in good hands. All projects that we sponsor are certified.
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