We are on a mission

We believe that technology will advance and help us make leaps forward towards a greener future but right now we need to do everything we can.

Our mission is ultimately to fuel this future, with your subscriptions we can fund entire projects that generate renewable energy and invest in mechanisms that are carbon positive. 

Who we are

We are Cat and Joey - the co founders of Trace. We have had a fun entrepreneurial journey and were so proud to launch Trace in March 2020.

We are expats from the UK living in Sydney. We actually met in Sydney (it is a very small world over here, and even smaller if you are an expat) in 2016 through friends - we would never have guessed on that Thursday evening in The London pub in Paddington that we would be business partners. Life is full of brilliant surprises. 


We adore Sydney, the people and the beautiful beaches, we feel so lucky to call it home. We both love the outdoors, and have dipped in and out of sustainability & energy throughout our careers. 


In January 2020 we decided to take the plunge and leave our jobs to build a company that makes us feel proud, and a little scared, about the tangible difference it can make on the world.


We would love you to stay in touch

We will keep you up-to-date on our progress, the latest tips and tricks to reduce your footprint
...and of course our favourite books and podcasts.

Don't worry we won't spam you! 

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How it works

We pool together the funds from our members to plant trees and invest in projects that reduce or remove carbon emissions from the atmosphere. We choose projects that deliver measurable benefits aligned with the aims of the Paris Agreement and the UN Sustainable Development Goals. For more information about our projects, see here. 

When you join the club you will receive regular updates from us so you can see where your money is going and the impact it’s having. 

Our vision is to help everyone live a carbon positive life, so we take 17.5% of the subscription price to cover the cost of our small team, our technology and marketing campaigns to spread the word.

Our trusted partners

We work with trusted partners to ensure that your money is in good hands. All projects that we sponsor are certified.