We are on a mission

trace exists to remove the barriers to climate action, by giving individuals and businesses the power to take immediate steps forward.

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trace non-negotiables

At trace, we know that going carbon neutral can be complicated, time consuming & expensive. That’s why we created the trace non-negotiables; our commitments to you and every other customer that uses our services

1
IMMEDIATE IMPACT

We don’t dilly dally when it comes to protecting our beautiful planet. No lengthy waits for call backs, we can have you climate positive in just 2 days!

2
STORYTELLING

Our work becomes so much more effective when we inspire those around us, and it’s the same for you, your employees and customers, even your competitors! That’s why we help bring your impact to life via powerful storytelling in our myriad of communication channels

3
TRANSPARENCY

Saving the planet requires us to move fast. trace recognises that hidden costs and niggly clauses do nothing but slow down progress. That’s why we commit to zero hidden fees and total transparency around any costs.

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Meet the trace-ys

The founders

Cat Long

Co founder & CEO

Cat is our partnerships and commercial queen. She spent the last eight years working at Macquarie, driving a range of projects in the renewable energy space and using human centred design to solve problems. 

Joanna Auburn

Co founder & CPO

Joanna knows all things customer experience, CRO & growth. Joanna has a Masters in Sustainable Civil Engineering where she focused on the capabilities of EVs to meet the Paris agreement.

Cat Long

Co founder & CEO

Recovering management consultant & wannabe surfer
Cat is our partnerships and commercial queen. She spent the last eight years working at Macquarie, driving a range of projects in the renewable energy space and using human centred design to solve problems. 

Joanna Auburn

Co founder & CPO

Secret painter & absolutely terrified of cats
Joanna knows all things customer experience, CRO & growth. Joanna has a Masters in Sustainable Civil Engineering where she focused on the capabilities of EVs to meet the Paris agreement.

Brett Giddings

Sustainability & Impact Director

Brett has spent the last 10 years helping companies implement sustainability strategies, most recently at non profit SeaTrees. Brett is a lecturer at UNSW on Sustainable Design Thinking

Carlos Martinez

Engineering Lead

Carlos has spent 18 years in the IT industry. He was the CTO of the largest real estate website in Chile and in Australia he has led engineering teams at Ansarada, ROKT, Avant and WooliesX.

Gemma Clancy

Marketing & Partnerships Manager

Gemma is a sustainability-nerd that decided to turn her passion into her career. Now she’s determined to use her background in behaviour change communications and community-building to make climate action, and the way we talk about it, accessible to everyone.

We would love you to stay in touch

We'll keep you up-to-date on our progress and the latest tips and tricks to reduce your carbon footprint.
Don't worry we won't spam you! 

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How it works

trace is a digital platform that helps climate conscious individuals and businesses measure, reduce and offset their carbon footprint and track their impact over time through simple and engaging digital tools.

Trace is on a mission to remove the barriers to becoming carbon neutral by making it accessible, effective and rewarding to take action.

  • Measures your carbon footprint
  • Educates you on how to reduce it
  • Offsets your carbon footprint through high-impact, verified carbon reduction projects
  • Empowers you to share your impact and encourage others start their journey

We pool together the funds from our members to plant trees and invest in projects that reduce or remove carbon emissions from the atmosphere. We choose projects that deliver measurable benefits aligned with the aims of the Paris Agreement and the UN Sustainable Development Goals. For more information about our projects, see here. 

When you join the club you will receive regular updates from us so you can see where your money is going and the impact it’s having. 

Our trusted partners

We work with trusted partners to ensure that your money is in good hands. All projects that we sponsor are certified.
Eden Reforestation logo