We are on a mission

trace exists to remove the barriers to climate action, by giving individuals and businesses the power to take immediate steps forward.

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A note from the founders
Founder story
How it works

Meet the trace-ys

The founders

Cat Long

Co founder & CEO

Cat is our partnerships and commercial queen. She spent the last eight years working at Macquarie, driving a range of projects in the renewable energy space and using human centred design to solve problems. 

Joanna Auburn

Co founder & CPO

Joanna knows all things customer experience, CRO & growth. Joanna has a Masters in Sustainable Civil Engineering where she focused on the capabilities of EVs to meet the Paris agreement.

Cat Long

Co founder & CEO

Recovering management consultant & wannabe surfer
Cat is our partnerships and commercial queen. She spent the last eight years working at Macquarie, driving a range of projects in the renewable energy space and using human centred design to solve problems. 

Joanna Auburn

Co founder & CPO

Secret painter & absolutely terrified of cats
Joanna knows all things customer experience, CRO & growth. Joanna has a Masters in Sustainable Civil Engineering where she focused on the capabilities of EVs to meet the Paris agreement.

Brett Giddings

Sustainability & Impact Director

Brett has spent the last 10 years helping companies implement sustainability strategies, most recently at non profit SeaTrees. Brett is a lecturer at UNSW on Sustainable Design Thinking

Carlos Martinez

Engineering Lead

Carlos has spent 18 years in the IT industry. He was the CTO of the largest real estate website in Chile and in Australia he has led engineering teams at Ansarada, ROKT, Avant and WooliesX.

Gemma Clancy

Marketing & Partnerships Manager

Gemma is a sustainability-nerd that decided to turn her passion into her career. Now she’s determined to use her background in behaviour change communications and community-building to make climate action, and the way we talk about it, accessible to everyone.

trace non-negotiables

At trace, we know that going carbon neutral can be complicated, time consuming & expensive. That’s why we created the trace non-negotiables; our commitments to you and every other customer that uses our services

1
IMMEDIATE IMPACT

We don’t dilly dally when it comes to protecting our beautiful planet. No lengthy waits for call backs, we can have you making progress on your sustainability journey in a matter of days!

2
STORYTELLING

Our work becomes so much more effective when we inspire those around us, and it’s the same for you, your employees and customers, even your competitors! That’s why we help bring your impact to life via powerful storytelling in our myriad of communication channels

3
TRANSPARENCY

Saving the planet requires us to move fast. trace recognises that hidden costs and niggly clauses do nothing but slow down progress. That’s why we commit to zero hidden fees and total transparency around any costs.

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