We are on a mission

We believe that technology will advance and help us make leaps forward towards a greener future but right now we need to do everything we can. 

Our mission is ultimately to fuel this future, with your subscriptions we can fund entire projects that generate renewable energy and invest in mechanisms that are carbon positive.

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A note from the founders

We are Cat and Joey - the co founders of trace. We have had a fun entrepreneurial journey and were so proud to launch trace in March 2020. We are so happy you found us!

Co founders Cat and Joanna

When we saw the devastating impacts the bushfires had on Australia in 2020, we just had to do something. We call ourselves ‘climate conscious hypocrites’ because we do what we can for the environment like cycling to work & not eating meat but we know that ultimately our lifestyles will always have a carbon footprint. This left us feeling helpless and so trace was born.

trace empowers individuals and businesses to take climate action by enabling you to;

1. Measure your footprint

2. Understand & reduce your footprint

3. Offset via high integrity projects

4. Track your impact

5. Share your impact

If you are ready to start your journey to net zero, take our quiz (for individuals) or submit some information about your business and we will come back to you with a estimate of your footprint.

Founders story

We are expats from the UK living in Sydney. We actually met in Sydney (it is a very small world over here, and even smaller if you are an expat) in 2016 through friends - we would never have guessed on that Thursday evening in The London pub in Paddington that we would be business partners. Life is full of brilliant surprises. 

We adore Sydney, the people and the beautiful beaches, we feel so lucky to call it home. We both love the outdoors, and have dipped in and out of sustainability & energy throughout our careers. 

Cat Long - CEO

Recovering management consultant & wannabe surfer
Cat, the CEO of trace,  graduated from Oxford University and started her career on a graduate scheme called 'the Entrepreneur Development Programme' - training which has come in handy in developing trace. Cat spent the last eight years working at Macquarie, coordinating a range of projects in the renewable energy space and using human centred design to solve problems. 

Joanna Auburn - CPO

Secret painter & absolutely terrified of cats
Joanna, CPO of trace, knows all things customer experience, CRO & growth. Joanna has a Masters in Sustainable Civil Engineering where she focused on the capabilities of EVs to meet the Paris agreement. She started her career in the UK's first retail renewable energy provider, OVO Energy, as a product manager and most recently spent 4 years at the helm of growth on the internet at finder.com.
Support our vision

We would love you to stay in touch

We will keep you up-to-date on our progress, the latest tips and tricks to reduce your footprint
...and of course our favourite books and podcasts.

Don't worry we won't spam you! 

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How it works

We pool together the funds from our members to plant trees and invest in projects that reduce or remove carbon emissions from the atmosphere. We choose projects that deliver measurable benefits aligned with the aims of the Paris Agreement and the UN Sustainable Development Goals. For more information about our projects, see here. 

When you join the club you will receive regular updates from us so you can see where your money is going and the impact it’s having. 

Our vision is to help everyone live a carbon positive life, so we take 17.5% of the subscription price to cover the cost of our small team, our technology and marketing campaigns to spread the word.

Our trusted partners

We work with trusted partners to ensure that your money is in good hands. All projects that we sponsor are certified.
Eden Reforestation logo