We are on a mission

trace exists to remove the barriers to climate action, by giving individuals and businesses the power to take immediate steps forward.

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Founders story

We are expats from the UK living in Sydney. We actually met in Sydney (it is a very small world over here, and even smaller if you are an expat) in 2016 through friends - we would never have guessed on that Thursday evening in The London pub in Paddington that we would be business partners. Life is full of brilliant surprises. 

We adore Sydney, the people and the beautiful beaches, we feel so lucky to call it home. We both love the outdoors, and have dipped in and out of sustainability & energy throughout our careers. 

Cat Long - CEO

Recovering management consultant & wannabe surfer

Cat, the CEO of trace,  graduated from Oxford University and started her career on a graduate scheme called 'the Entrepreneur Development Programme' - training which has come in handy in developing trace. Cat spent the last eight years working at Macquarie, coordinating a range of projects in the renewable energy space and using human centred design to solve problems. 

Joanna Auburn - CPO

Secret painter & absolutely terrified of cats

Joanna, CPO of trace, knows all things customer experience, CRO & growth. Joanna has a Masters in Sustainable Civil Engineering where she focused on the capabilities of EVs to meet the Paris agreement. She started her career in the UK's first retail renewable energy provider, OVO Energy, as a product manager and most recently spent 4 years at the helm of growth on the internet at finder.com.
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We will keep you up-to-date on our progress, the latest tips and tricks to reduce your footprint
...and of course our favourite books and podcasts.

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How it works

trace is a digital platform that helps climate conscious individuals and businesses measure, reduce and offset their carbon footprint and track their impact over time through simple and engaging digital tools. Trace is on a mission to remove the barriers to becoming carbon neutral by making it accessible, effective and rewarding to take action. trace;

  • Measures your carbon footprint for free
  • Educates you on how to reduce it
  • Offsets your carbon footprint through high-impact, verified carbon reduction projects
  • Empowers you to share your impact and encourage others start their journey

We pool together the funds from our members to plant trees and invest in projects that reduce or remove carbon emissions from the atmosphere. We choose projects that deliver measurable benefits aligned with the aims of the Paris Agreement and the UN Sustainable Development Goals. For more information about our projects, see here. 

When you join the club you will receive regular updates from us so you can see where your money is going and the impact it’s having. 

Our vision is to help everyone live a carbon positive life, so we take 17.5% of the subscription price to cover the cost of our small team, our technology and marketing campaigns to spread the word.

Our trusted partners

We work with trusted partners to ensure that your money is in good hands. All projects that we sponsor are certified.
Eden Reforestation logo