FAQs

What is a carbon footprint? +

Our carbon footprint depends on our behaviours. trace has taken the average Australian footprint and done the maths for you. You can think about your lifestyle and pick an appropriate plan for you. For example if you travel a lot you may want to go for the 2 footprints offset plan. Read more about carbon footprints in our guide here including examples & top tips

What is a carbon offset? +

A carbon offset (or carbon credit) is generated from an activity that prevents, reduces or removes greenhouse gas emissions from being released into the atmosphere to compensate for emissions occurring elsewhere. For every tonne of CO2 you emit we buy 1 carbon offset certificate for a verified project that we have chosen. You can see the projects we fund on Our Projects page.

What is the average footprint in my country? +

Our plans are designed to offset the average carbon emissions per capita in your country, grouped into high (21 tCO2/year), medium (16 tCO2/year) or low (12 tCO2/year). Our benchmarks are based on data from several sources including the UN and World Bank. We prefer to overestimate the average footprint to make sure our members are climate positive:
- HIGH emissions countries: Australia
- MEDIUM emissions countries: USA, Canada
- LOW emissions countries: New Zealand, UK, Other Europe, Asia, South America, Africa

Where does the money go? +

We work with trusted partners, Eden projects and Southpole, to make sure we fund meaningful & impactful projects. We only support projects that are measurable, transparent about their money spend and verified by an external body. You can check out the project we are supporting on our project page.

From your subscription plan 82.5% goes towards funding the carbon positive projects & planting trees. Trace takes a 17.5% fee to cover our overheads and fuel our growth. We have a public tracker to show where we have spent our members funds. You can see this here.

Is there a receipt for the offsets we buy? +

We publish the certificates of the carbon credits we have bought each month so that you can see how many tonnes of CO2 (‘carbon credits’) have avoided. Please see these here

What happens once I subscribe? +

When you subscribe to the Trace club, you are funding carbon reduction projects every month. Trace takes your money and sends it to the partners who are running the projects. You will hear from us once a month with information on the specific project you have funded.

How do I cancel my subscription? +

You can cancel your subscription at anytime. Just log into your member portal and click on the top right menu. You should see a button that allows you to cancel your subscription. If you have any issues please contact hello@our-trace.com

How much does it cost to offset my carbon footprint? +

Your lifestyle impacts your carbon footprint; for example if you take a lot of flights your carbon footprint will be higher than someone of similar lifestyle who doesn't fly regularly.  The higher the volume of carbon in your footprint the higher the cost to offset it. The cost is also impacted by which type of project you want to offset with. Some projects are more expensive than others to offset the same amount of carbon. 

The average Australian emits approximately 21 tonnes of carbon a year. This is higher than many other nationalities because of a number of factors;
- Average lifestyle
- Energy generation
- Size of country

Is Trace a charity or not for profit? +

No we are not a charity. There are hundreds of charities doing excellent work to address climate change. What makes us different is our ability to invest in our growth and awesome experience for our members. We think this is crucial to achieving our vision - where everyone lives a carbon neutral life. We are fighting a cause that benefits society and we will do this effectively & efficiently by running a lean business. We are always trying to find ways to make our processes as efficient as possible so that we can make as big an impact as possible.

+ How much does it cost to make my business carbon neutral?

Here are some example clients so you can get a feel for how much it might cost to offset the emissions of your business. This is a journey so you can always start with an amount you can afford and work towards being carbon neutral.

All of these costs are highly dependent on the size of the business, but don't worry we will work this out for you.

+ Why should I choose trace?

If you are ready to have a positive impact but aren't quite ready for external certification & audits then you are in the right place.
- Free footprint measurement in less than one week
- Marketing package included
- Impact page & website badges to help to tell you story
- trace only support high integrity, externally certified, projects. The trace teams handpicks the projects against set criteria.
- You will receive regular project updates so you can understand your impact and keep up to date with the projects progress.

+ Why should I offset the emissions of my business?

If you're reading this I am sure we don't need to convince you that the climate crisis is happening. It is important we all, individuals & businesses, do what we can to reduce our impact on the earth.

Offsetting is a simple & effective way to have an immediate impact on the planet. By measuring your footprint you can understand where your most carbon intensive processes are and make a plan to reduce them.

And your customers expect it! 88% of consumers want brands to help them be environmentally friendly! ‘Sustainable’ consumer products grew 5x faster than conventional products in the last 5 years.

+ What exactly is carbon offsetting?

A carbon offset (or carbon credit) is generated from a project that prevents, reduces or removes greenhouse gas emissions from being released into the atmosphere to compensate for emissions occurring elsewhere (i.e. within your business or supply chain). For example, wind turbines to replace fossil fuels, water boreholes to avoid burning wood to create clean water, geothermal energy, tree planting and biodiversity restoration. 

+ What does being climate positive mean?

Being a climate positive brand means you have done what you can to minimise any negative environmental impact of doing business and chosen to offset the unavoidable emissions. We use the term 'climate positive' rather than 'carbon neutral' for two reasons:'Carbon neutral' is often used in conjunction with government certification and we don't want to get mixed up with that - we help brands that can't afford to invest in carbon neutral certification by making it easy to estimate and offset your emissions. It’s better to do something than nothing!!We prefer to slightly overestimate your emissions to ensure you have offset more than your footprint, which means you have a net positive (rather than net zero) impact

+ How is becoming climate positive with trace different to receiving a carbon neutral certification (like Climate Active)?

Carbon neutral certification requires companies to hire an independent consultant to complete a comprehensive analysis of your operations and supply chain emissions. This is time and cost intensive and often a barrier for many companies to take action. That’s why we created trace. We use benchmarks, publicly available data and intuitive assumptions to estimate the emissions of your product, staff and freight.

+ How do you measure emissions?

Our carbon emissions model is based on the GHG protocol guidelines and uses emissions factors and benchmark data from public sources. We believe in the 80:20 rule - 80% accuracy comes from 20% of the effort, which allows us to analyse your emissions and provide a quote in less than one week and at zero cost. 
The scope activities that we measure varies by client and can include;
- Materials and manufacturing
- Freight and logistics
- Packaging
- Customer deliveries
- Building energy usage
- Staff (remote work, commuting and travel)

Still have questions? Email us at hello@our-trace.com