Greenwashing is a term used to describe any form of advertising or marketing that is misleading or exaggerated when it comes to a company's environmental, ethical or sustainability practices. Companies often use this to appeal to eco-conscious consumers, making false and misleading claims to make their product appear more environmentally friendly than it truly is.
Greenwashing can be unintentional as well! The language used to talk about business sustainability practices and measures can change or can just be confusing. Sharing is an important step in any company’s sustainability journey. By sharing your progress, you’re not only engaging customers, employees, and investors with your values, but you’re also promoting an important conversation about the environment and climate.
When sharing, it's important to be careful and up to date on how to communicate your sustainability claims. The best way to do this is to learn what greenwashing is, how to spot it, and how to avoid it!