The Lab is a Cultural Insight & Strategy Agency with offices in Melbourne, Sydney and Brisbane. We are a collective of curious minds helping brands maintain competitive advantage and stay ahead of change. We harness culture, behavioural economics and the power of machine learning to unearth insights to inspire possibilities for brands. There isn’t a brand challenge too big or too small we can’t tackle. We build new brands, create new experiences, plot new futures and understand groups of people. We believe in the power of brands to shape culture and make have a positive impact in the world. We are proud to be a purpose driven values-based organisation and are committed to the triple bottom line to balance purpose, profit & planet. Going carbon neutral is just one of the many ways we can ensure we use our pioneering spirit to leave a positive legacy on the world.