A Masterclass in Using Sustainability to Win Business and Stand Out from the Crowd

Why you should join

In a climate where many companies are scaling back on sustainability, forward-thinking SMEs are using it to stand out, win business, and grow faster.
If you’re a founder, exec, or sustainability champion in a growing Australian business, this session is for you.
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You’ll hear from Miles Scott, Partner and COO at Akcelo, one of Australia’s fastest-growing creative agencies. In just five years, Miles has helped grow Akcelo from startup to global agency, landing major clients, winning tenders, and earning awards like B&T’s Grand Prix Agency of the Year in 2025.

In this practical, no-fluff conversation, Miles and John from Trace will unpack how Akcelo turned sustainability from a checkbox into a growth engine.

Who should attend

➡️ Founders, CEOs, and execs at SMEs
➡️ Sustainability champions building credible programs to give their business the edge
➡️ Businesses under pressure from customers to take action on carbon
➡️ Anyone who wants to turn sustainability from a compliance box into a commercial advantage

What you'll learn

How to stand out and win work with sustainability—even without a big budget or team
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Real-world tactics Akcelo used to win a major tender by showcasing climate leadership
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What customers and tenders really want when they ask for carbon data
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How to build internal buy-in and align your team
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Striking the right balance between honest storytelling and meaningful action