Fast fashion is one of the biggest contributors to the world’s total carbon emissions. Here’s 6 top tips so you can be a more climate conscious consumer.
The fast fashion industry is responsible for 10% of total global carbon emissions. Since the rise of fast fashion in the 90’s, retailers began increasing production rates and went from releasing collections every 6 months, to every week.
The environmental cost of this lifestyle is enormous. Over 20% of wastewater worldwide comes from the treatment of fabrics in fashion manufacturing, and more than 85% of all fabrics that enter a manufacturing facility are disposed of rather than used.
But there is still hope. Here are some ways that you can say no to fast fashion:
The Capsule Wardrobe.
A capsule wardrobe consists of purchasing a few staple pieces in neutral styles so as to easily mix and match to create new looks, which are suitable for a range of social and professional settings. This idea originally came from travel bloggers who essentially lived out of a suitcase for long periods of time. The movement has grown and has been adopted by minimalists around the world, with the fight against fast fashion at the forefront of their agenda.
The Second-hand World.
2020 took an unexpected turn back to the 90’s, with the return of the trusty cargo pant, claw clip and fanny pack. Second hand shopping is the way to go about this if you’re interested in keeping trendy but don’t want to buy back into fast fashion. Op shops and online marketplaces like Depop are great destinations to buy second hand and breathe new life into pre-loved pieces. Or have a dig through your parents basement and crack out the real vintage pieces to keep up with trends without having to buy back into fast fashion.
In a shocking report by OneEarth in 2020, scientists discovered microplastics near the summit of Mount Everest. Analysis found that the materials were the result of breakage from the climber’s clothes and gear. Here are some eco-friendly retailers if you’re looking to shop more responsibly produced items.
One stop directory.
We understand that making the switch to ethically produced clothing is overwhelming, so a great tip we recommend is downloading a directory app that will act as your first point of contact when looking for a new jacket or pair of trainers. The Good On You app is a great starting point, where over one million users around the world flock to to see ratings on businesses, based on their labour processes, environmental impact, animal testing, etc.
Shop sustainable fashion collections.
Instead of heading into a shopping centre when you need a new item of clothing, opt to support a growing sustainable brand, as their suppliers and production methods are much more ethical and environmentally considerate than other large scale retailers. Shopping smaller and more sustainably means that you are supporting both the environment and small businesses, as well as receiving a higher quality product. Here are some tips to check if who you’re buying from is sustainable.
Something borrowed, something rented.
Need something a little different for a friend’s wedding or a work function? Why not try renting an outfit? Online and boutique marketplaces are bringing big labels to you for a fraction of the cost by allowing you to rent the items. If buying, aim for a high-quality, timeless piece that can be worn at similar events for the next few years.