When Trace was founded back in early 2020, co-founders Cat & Jo chose the term ‘climate positive’ to epitomise the status they wanted individuals and businesses to be able to achieve, with the help of their tech platform and tools.
They chose the term ‘climate positive’ because, at the time, it felt like an accurate representation of our offering - to help businesses and individuals make a positive impact on the climate (rather than limiting this to the concept of ‘carbon’ emissions alone). Our approach was, and still is to this day, to be conservative in the way we measure and offset to ensure we have definitely offset at least 100% of a company’s entire footprint, and we plant trees on top of offsetting as an additional avenue for positive impact.
At Trace, we strive to remove the barriers to climate action and a big barrier we see is the use of inconsistent terminology when it comes to describing how business’ should manage their emissions. We want to ensure that the language we use is clearly defined, in line with what is considered ‘best practice’, and importantly, is widely understood by both businesses and consumers. Why is this important? Because clarity in language allows for widespread adoption by businesses and informed decision-making by consumers.