Josh Geelan from KPMG said that when you create a values based business, then values-aligned clients and businesses will actively seek you out and come to you. Learning about climate conscious growth in our Industry Leader Series, I’ve also been reflecting on creating value from values.
As a product leader I’ve always known that sustainability is good business, and now I believe it’s time businesses redefine the measures we use to launch new products, services and ventures. For a long time making money and doing the right thing have been diametrically opposed. But the world is fast changing, and the opportunities for businesses to prosper while having a positive impact on our world are endless. So jump on board, and let’s look at why doing the right thing will do your business right.
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Trace works with businesses at every stage of their mandatory reporting journey, from first emissions measurement to audit-ready ASRS S2 disclosure. Talk to our team to see how we can help.
Now that customers and market opportunities are favouring sustainable businesses, we need to change the way we measure new products, services and ventures. For too long we’ve analysed new product opportunities through 3 simpler factors:
It’s time for product and business leaders to add a 4th crucial factor when analyzing new opportunities:
So next time you launch something new into the world, ask yourself - will this have a positive impact on our people and planet? And if not, is this something the world really needs?
London - Sydney
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