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We are officially launching our new and improved Carbon Management Report (CMR). Hey there, Ben here, I lead our Product team here at Trace and I wanted to give you the rundown on why we’re building the tools to help you tell credible and transparent stories about sustainability.
One question we're asked on a daily basis is 'how can I communicate impact without risk of greenwashing?' With the ACCC’s continued focus on evidence-based claims, and their accelerated mission to eradicate misleading and deceptive messaging on environmental impact - businesses are more nervous than ever before. Unfortunately, this regulatory shift has led to greenhushing: businesses who are taking steps to be greener, cleaner and meaner (no, not really meaner) are more likely to stay quiet about their good work for fear of reprisal.
Here at Trace, we want businesses to know that the answer to credible communication is simple: be transparent and back up your claims with data. That's why we've built our CMR, to help you communicate your climate goals, progress to date and plans for the future in a way that your stakeholders will love. How do we know this is the right solution? We've tested this report with consumers, business owners, investors.... and they all love it!
Credibly communicating your carbon management progress is not just a marketing exercise, it's also a risk management, corporate communications, revenue retention and employee engagement exercise. Our CMR will help you deliver data-driven, credible communications to your most important stakeholders: employees, customers, prospects, investors, regulators & board.
That being said, we certainly haven’t shied away from good aesthetics. We know that storytelling requires colourful, clear and engaging tools - so you’ll find a lot of our personality scattered throughout this very serious (but beautiful) report.
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Trace can help you at each stage, at your pace, aligned to your goals.
Reach out to talk to one of our friendly team now
I can keep it brief, because the benefits are simple:
Our CMR can be added to your Trace plan at any time! We add the report to our customer’s plan because it needs to be powered by data that we’ve helped you to collect, map and verify. Want to learn more? Click here.
London - Sydney
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