Earth Day 2020 by Trace
50 years ago today a 25-year-old graduate student called Denis Hayes organised the first Earth Day and 20 million Americans took to the streets to support him.
The decade that followed saw some of America’s most popular and powerful environmental legislation: updates to the Clean Air Act and the creation of the Clean Water Act, the Endangered Species Act and the establishment of the Environmental Protection Agency.
Since then the climate movement has come a long way. What was first known as the Greenhouse Effect became Global Warming, then Climate Change and now the Climate Crisis, which goes to show that, while a lot has been achieved since the 1970s, substantial action is required to undo the harm we have caused in order to protect our Planet.
50 years ago there were no computers, no smart phones, no internet. The context for Earth Day is constantly changing, but one thing that remains constant is that everyone - governments, organisations and individuals - have a part to play.
Trace is rethinking how individuals can help combat the #climatecrisis.
We know it's difficult to make a meaningful difference without completely changing your lifestyle - we've tried. So we have created Australia's first carbon offsetting subscription. From just $3.50 per week you can offset your carbon footprint by supporting verified projects and tree planting that reduce carbon pollution. As a Trace member you can see your individual and collective impact and know that you're doing your part to reduce carbon emissions to net zero by 2050 - the target set by the UN to prevent catastrophic and irreversible damage.
And to celebrate Earth Day 2020, Trace will donate $10 to #WWF for every new member who joins by midnight on Saturday.
Each one of us has the moral responsibility to do the absolute best we can - Christiana Figueres, Executive Secretary, UNFCCC
If you have any questions or feedback, contact firstname.lastname@example.org.