About trace

We’re on a mission to remove the barriers to becoming carbon neutral by making it accessible, effective and rewarding to take action.

Trace is a digital platform that helps climate conscious individuals (and businesses) measure, reduce and offset their carbon footprint and track their impact over time through simple and engaging digital tools.

We pool together the funds from our members to plant trees (5 for every tonne of CO2 offset) and invest in projects that reduce or remove carbon emissions from the atmosphere.

We choose projects that deliver measurable benefits aligned with the aims of the Paris Agreement and the UN Sustainable Development Goals.

Trace was founded by Cat Long and Joanna Auburn (pictured below), two UK expats who met and became friends in Sydney, Australia. Despite doing a lot in their day-to-day lives to tread lightly on the planet and reduce their own emissions, they knew they still had a carbon footprint and coined the term ‘climate-conscious hypocrites’ to explain this conundrum. And so they started Trace - to give everyone the power to become climate positive and ensure they’re leaving a positive trace on the environment!