88% of consumers want brands to help them be environmentally friendly

... but we understand that it is hard to know where to start!

Start your net zero journey

📏 1. Measure your emissions


If you can measure it you can manage it! This can be really expensive with a consultant but at trace our mission is to democratise taking climate action so we've made it free & we will get back to you within 2 days


🌳 2. Offset your emissions


We buy certified carbon credits on your behalf so you can be sure that you are carbon neutral. Cat & Jo the co founders, handpick the projects and manage a blended portfolio so you have a positive impact all around the world.

📣 3. Share your story

Consumers care so we've made it easy for you to tell them with our custom built marketing package including project photos & impact reports.

📉 4. Last but not least - reduce your emissions


Our platform will help you reduce your footprint over time so that the cost to offset decreases! 

Book a quick call or email us and we will be in touch within 2 business days.

Climate positive workforce calculator

1. Measure
Get your footprint in just 90 seconds with our industry benchmarked calculator
Certified climate projects images
2. Have a positive impact
Fund the externally certified climate solutions & contribute towards the UNSDGs
Marketing package, instagram posts, impact url, trace announcement
3. Spread the word
Use our purpose built marketing package to tell your staff & consumers about your impact
Image showing logistics, operations, packaging and staff have a carbon footprint

1. Calculating your emissions


You don't need to be an expert to create a climate positive workforce or pay expensive consultancy fees. trace has built a calculator that does all the hard work for you. We use GHG protocol compliant emission factors to estimate the footprint of your staff. It is free to use so just have a go!

Certified climate projects images

2. Offsetting your emissions


trace handpicks projects based on our own criteria so you can rest assured you are funding the most impactful and effective climate solutions. All of our projects are externally certified & support the UN Sustainable Development goals so you will not only be having a positive environmental impact but social and economical too.

3. Share your impact


We know you are busy so we include a purpose built marketing package which makes sharing your impact easy! We will track your impact on your own impact page so you and your consumers can read all about the your positive impact

Co founders Cat and Joanna

Hello from the co-founders

There are no stupid questions here! Pop in time for a 15 minute chat and we can help you understand what it is all about.

FAQs for business

This process can seem a little complicated - here are the most common FAQs to help you on your journey.

+ How much does it cost to make my business carbon neutral?

Here are some example clients so you can get a feel for how much it might cost to offset the emissions of your business. This is a journey so you can always start with an amount you can afford and work towards being carbon neutral.

All of these costs are highly dependent on the size of the business, but don't worry we will work this out for you.

+ Why should I choose trace?

If you are ready to have a positive impact but aren't quite ready for external certification & audits then you are in the right place.
- Free footprint measurement in just 2 days
- Marketing package included
- Impact page & website badges to help to tell you story
- trace only support high integrity, externally certified, projects. The trace teams handpicks the projects against set criteria.
- You will receive regular project updates so you can understand your impact and keep up to date with the projects progress.

+ Why should I offset the emissions of my business?

If you're reading this I am sure we don't need to convince you that the climate crisis is happening. It is important we all, individuals & businesses, do what we can to reduce our impact on the earth.

Offsetting is a simple & effective way to have an immediate impact on the planet. By measuring your footprint you can understand where your most carbon intensive processes are and make a plan to reduce them.

And your customers expect it! 88% of consumers want brands to help them be environmentally friendly! ‘Sustainable’ consumer products grew 5x faster than conventional products in the last 5 years.

If you have any other questions please don't hesitate to email us or book a call.

+ What exactly is carbon offsetting?

A carbon offset (or carbon credit) is generated from a project that prevents, reduces or removes greenhouse gas emissions from being released into the atmosphere to compensate for emissions occurring elsewhere (i.e. within your business or supply chain). For example, wind turbines to replace fossil fuels, water boreholes to avoid burning wood to create clean water, geothermal energy, tree planting and biodiversity restoration. 

If you have any other questions please don't hesitate to email us or book a call.

+ What does being climate positive mean?

Being a climate positive brand means you have done what you can to minimise any negative environmental impact of doing business and chosen to offset the unavoidable emissions. We use the term 'climate positive' rather than 'carbon neutral' for two reasons:'Carbon neutral' is often used in conjunction with government certification and we don't want to get mixed up with that - we help brands that can't afford to invest in carbon neutral certification by making it easy to estimate and offset your emissions. It’s better to do something than nothing!!We prefer to slightly overestimate your emissions to ensure you have offset more than your footprint, which means you have a net positive (rather than net zero) impact

If you have any other questions please don't hesitate to email us or book a call.

+ How do I get my carbon neutral certification?

We provide a certificate to show the amount of CO2 you have offset with us. Government certification requires companies to hire an independent consultant to complete a comprehensive analysis of your operations and supply chain emissions. This is time and cost intensive and often a barrier for many companies to take action. That’s why we created trace. We use benchmarks, publicly available data and intuitive assumptions to estimate the emissions of your product, staff and freight. Want to know more? Please get in touch - it’s easier to explain by phone!

If you have any other questions please don't hesitate to email us or book a call.

+ How do you select your projects?

For each tonne of carbon dioxide you offset, we buy a carbon credit. The price of credits vary depending on the project, so we work hard to handpick the most efficient and effective projects that reduce CO2 pollution. We have created our own criteria to choose projects: external certification, age of the credit, location of the project, technology adopted, contribution to UN SDGs. For more information, visit our projects page.

If you have any other questions please don't hesitate to email us or book a call.

+ How can I prove my impact?

We publish certificates each month of how many tonnes of CO2 (‘carbon credits’) have been prevented from going into the atmosphere or removed from it. You can see this here. The standards of these projects are externally verified and certified.

In terms of trees planted, you can see how many we buy on our tree planting partner’s site. Our partners are regularly audited by third parties.

If you have any other questions please don't hesitate to email us or book a call.

+ How do you measure emissions?

Our carbon emissions model is based on the GHG protocol guidelines and uses emissions factors and benchmark data from public sources. We believe in the 80:20 rule - 80% accuracy comes from 20% of the effort, which allows us to analyse your emissions and provide a quote in less than 48 hours and at zero cost. 
The scope activities that we measure varies by client and can include
- Materials and manufacturing
- Freight and logistics
- Packaging
- Customer deliveries
- Building energy usage
- Staff (remote work, commuting and travel)

If you have any other questions please don't hesitate to email us or book a call.