The process of becoming B Corp certified provided us with a valuable opportunity to reconnect with our 'why' and reaffirm the importance of building a business that prioritises people and the planet.

But this achievement isn't just important to our mission; it's also vital to our team members. Nihar Vasa, our Head of Customer Success, shares, "working at a B Corp certified company means there is an incentive to make more balanced and holistic decisions (strategic and day-to-day) to ensure our impact leaves a positive mark on the world. I get to align my values with my work."

For Ben Hanley, our Head of Product, it means going "to work every day building a world where sustainability is valued in partnership with profit."

Becoming a B Corp involves a comprehensive assessment process conducted by B Lab. This assessment evaluates a company's performance across five key impact areas: governance, workers, community, environment, and customers. Companies must score a minimum number of points to achieve certification, demonstrating their commitment to sustainable and ethical business practices.

Managing your organisation's carbon emissions will now be a vital part of the certification process. If you haven't already measured your carbon footprint, now is the time to do so.At Trace, we're here to help you measure your emissions, set targets, and unlock the power of your workforce to reach net zero. Our simple platform makes it easy to map, track, and decarbonise your business. Together, let's #BTheChange and pave the way for a more sustainable future.